How to Choose a Domain Name
September 14, 2008 Posted by Dom Cowen
A good domain name is crucial to ensure the success of a website online. An interesting domain name never fails to attract web surfers to click through and check out. That does not mean you need to be totally innovative. What could be the secret to finding a good domain name? Search engines look for specific keywords and then they index anything on the Internet. Attractiveness and optimization are the two important ingredients for a successful domain name. Keep reading you will learn how to get both these things done.
Your first objective is to find a search engine optimized keyword that you can use in your domain name. You can find immense help with a keyword analyzer to achieve this. You will get these if you do a search on the search engines. Think of a sample keyword that tells about what your site is and enter it into the tool. You will get many options from the analyzer for the keyword you have used. If there are some keywords that better describe your website from among these, choose them. Your site is better search engine optimized if you use a long tail keyword because there will be fewer webmasters who will choose them.
After this, you can begin looking for the domain name you will keep. You can find out from the domain name service itself if a particular name is obtainable. You will get other suggestions for the domain name if your chosen one is not available. The best way to use this tool is to enter the keyword you have selected. You will get other recommendations if this particular keyword is not available to use as the domain name. If a particular suggestion has your keyword in it and terminates with a .com, it will be good for you. If this is not available, be more ingenious.
Try using some words, phrases or numbers to still keep your keyword within the domain name. The articles ‘a’, ‘an’ and ‘the’ are good fillers. Hence, your domain name will get indexed and will also sound interesting. Use numbers at the end of the phrase.
Now let us see what to do if you don’t get the .com ending. With a very popular keyword, it does not matter if your extension is .com or something else. Other workable solutions are .biz, .net and .org. .net, One more tactic is to use country or state specific extensions. You can well understand that it is much wiser to be on the first page in the Indian Google than to be on the 86th page in the American Google!
It is not quite difficult to choose a domain name that will be good for both your users as well as the search engines. You can rely 90% on the analyzer tool to get your domain name. If nothing else helps you, the extensions surely will.
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